Beginner fundamentals series

How Prices Form — and What Moves Them

Before you trade, it helps to understand where a price even comes from. This series explains, step by step and jargon-free, how prices are formed across stocks, crypto, currencies, and options.

Three principles that apply to every market

A price is an agreement

The price you see is simply the last price a buyer and a seller agreed on. It is not a “true value” — it is a compromise that is renegotiated tick by tick.

Expectations move markets, not facts

Markets trade the future. A price moves when reality differs from what was expected — not when good news arrives that everyone already anticipated.

Liquidity sets the speed

Where many buyers and sellers are active (high liquidity), prices move smoothly. Where few trade, even a small order can cause large jumps.

Choose a topic

Each page stands on its own. If you are brand new, start with supply and demand.

Where to go next

Once you understand how prices form, the next steps make a lot more sense: