Broker comparison

Ally Invest vs.
Merrill Edge

Which broker fits your needs?

Platforms, products and fees side by side.

Checked on 22 October 2026

See comparison

Summary

Your goal decides

Merrill Edge has a higher rating of 4.1/5 compared to Ally Invest (4/5). Ally Invest offers 6 instrument types, while Merrill Edge offers 5. Oversight: Ally Invest: SEC/FINRA; Merrill Edge: SEC/FINRA. Ally Invest: Yes, options from $0.50 per contract. Merrill Edge: Yes, US options available. Ally Invest has been in the market since 2005, making it the more experienced provider.

US online broker with commission-free trading and integrated banking

Online broker by Bank of America with integrated banking

At a glance

The key differences

Criterion
PlatformsAlly Invest Web, Ally Invest AppMerrill Edge Web, Merrill Edge App, MarketPro
Product typesStocks, ETFs, Options, Bonds, Mutual Funds, ForexStocks, ETFs, Options, Bonds, Mutual Funds
Options tradingYes, options from $0.50 per contractYes, US options available
Fee model$0 commission on stocks and ETFs, options $0.50 per contract$0 commission on stocks and ETFs, options $0.65 per contract
Minimum deposit0 $0 $
RegulationSEC/FINRASEC/FINRA
More informationDetailsDetails

Platforms

Ally Invest

Ally Invest Web, Ally Invest App

Merrill Edge

Merrill Edge Web, Merrill Edge App, MarketPro

Product types

Ally Invest

Stocks, ETFs, Options, Bonds, Mutual Funds, Forex

Merrill Edge

Stocks, ETFs, Options, Bonds, Mutual Funds

Options trading

Ally Invest

Yes, options from $0.50 per contract

Merrill Edge

Yes, US options available

Fee model

Ally Invest

$0 commission on stocks and ETFs, options $0.50 per contract

Merrill Edge

$0 commission on stocks and ETFs, options $0.65 per contract

Minimum deposit

Ally Invest

0 $

Merrill Edge

0 $

Regulation

Ally Invest

SEC/FINRA

Merrill Edge

SEC/FINRA

More information

Ally Invest

Details

Merrill Edge

Details

Product access and costs depend on market, account and permissions.

Detailed comparison

Comparing fees

Compare total costs, not just the order fee.

$0 commission on stocks and ETFs, options $0.50 per contract

Published fee
$0 commission on stocks and ETFs, options $0.50 per contract
Minimum deposit
0 $
See terms at provider

$0 commission on stocks and ETFs, options $0.65 per contract

Published fee
$0 commission on stocks and ETFs, options $0.65 per contract
Minimum deposit
0 $
See terms at provider

The relevant costs depend on market, currency, order size and trading style.

Worked out

What does it actually cost?

Typical months at Ally Invest and Merrill Edge, priced from their published fee schedules. Spreads, FX and exchange fees come on top depending on the venue.

ScenarioAlly InvestMerrill Edge
ETF savings plan, ≈ €200 a monthUS$0$0 online ETF commission (≈ $230 buy); $0 × 1US$0$0 online ETF commission (≈ $230 buy); $0 × 1
10 stock buys of ≈ €1,000 a monthUS$0$0 online US stock commission × 10 ordersUS$0$0 online US stock commission × 10 orders
10 US option contracts a monthUS$5$0 commission + $0.50 per contract × 10US$6.50$0.65 per contract × 10
Custody and account fee per yearUS$0No account or inactivity fee on the fee scheduleUS$0No annual account fee for Merrill Edge Self-Directed

Checked on 22 October 2026. Prices can change; the current fee schedule is what counts. Sources: ally.com · merrilledge.com · merrilledge.com

Execution quality

Order type, venue and liquidity affect execution.

Check the provider’s execution policy and available order types for your account.

Provider information

Check the provider’s execution policy and available order types for your account.

Provider information

Product range

StocksETFsOptionsBondsMutual FundsForex
StocksETFsOptionsBondsMutual Funds

Categories come from broker profiles. Check specific markets and permissions before deciding.

Trading platforms

Ally Invest Web · Ally Invest App

Ally Invest offers trading through Ally Invest Web and the Ally Invest App. The web platform provides order placement, portfolio overview, charting tools, and access to stock, options, and Forex trading in a unified interface. The mobile app enables trading and account management on the go with integration to the Ally Bank savings account. Both platforms are clearly designed but offer fewer advanced analysis tools than platforms from Fidelity or E*TRADE.

Explore platform

Merrill Edge Web · Merrill Edge App · MarketPro

Merrill Edge offers three trading platforms: Merrill Edge Web, the Merrill Edge App, and MarketPro. The web platform provides access to Merrill Lynch research, order placement, and portfolio overview. MarketPro is the advanced platform for active traders with real-time streaming, charting tools, and watchlists. The mobile app enables trading and account management on the go with seamless Bank of America integration. However, MarketPro is less powerful than comparable competitor platforms.

Explore platform

Regulation & security

Ally Invest

Ally Invest Securities LLC (clearing: Apex Clearing)

Supervisor
SEC / FINRA
Investor compensation
SIPC up to $500,000 (max. $250,000 cash); excess cover via Apex Clearing (Lloyd's underwriters)
Cash
Uninvested cash in the account: SIPC up to $250,000

Merrill Edge

Merrill Lynch, Pierce, Fenner & Smith Incorporated (MLPF&S)

Supervisor
SEC / FINRA
Investor compensation
SIPC member: up to $500,000 per customer (max. $250,000 cash) if the broker fails; no cover for market losses
Cash
Uninvested cash in the account: SIPC up to $250,000; bank sweep to Bank of America, N.A. (Member FDIC): FDIC up to $250,000

Regulation does not protect against market losses. What counts is the entity you sign the contract with.

Your investor profile

Who might it suit?

US online broker with commission-free trading and integrated banking

  • Commission-free stock and ETF trading
  • Low options fees ($0.50 per contract)
  • Integrated banking with savings account
  • Only available for US customers
  • Fewer research tools than Fidelity or Schwab

Online broker by Bank of America with integrated banking

  • Seamless integration with Bank of America
  • Commission-free stock and ETF trading
  • Access to Merrill Lynch research
  • Only available for US customers
  • MarketPro platform less powerful than competitors

Find the broker that fits

Ally Invest oder Merrill Edge?

Side by side. Decided with knowledge.

See the differences that matter, and the Academy lessons that explain them.

VS
  • Fees
  • Platform
  • Regulation
  • Matching lessons
Two brokers. Many options. Your call.
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Your questions

Frequently asked questions

How do fees differ between Ally Invest and Merrill Edge?
Ally Invest: $0 commission on stocks and ETFs, options $0.50 per contract. Merrill Edge: $0 commission on stocks and ETFs, options $0.65 per contract. Compare total costs for the specific market, product, currency and order size in the current fee schedule.
Which broker offers more products: Ally Invest or Merrill Edge?
Ally Invest offers Stocks, ETFs, Options, Bonds, Mutual Funds, Forex. Merrill Edge offers Stocks, ETFs, Options, Bonds, Mutual Funds.
How are Ally Invest and Merrill Edge regulated?
The broker profiles list SEC/FINRA for Ally Invest and SEC/FINRA for Merrill Edge. Your account's contracting entity determines the applicable oversight and protection rules; check its current disclosures.
Is Ally Invest or Merrill Edge better for beginners?
Ally Invest lists a 0 $ minimum deposit and offers Ally Invest Web, Ally Invest App. Merrill Edge lists 0 $ and offers Merrill Edge Web, Merrill Edge App, MarketPro. Compare usability, available products and costs for your intended use.
Ally Invest vs Merrill Edge: Which broker is better overall?
The choice between Ally Invest (4/5, 1100 reviews) and Merrill Edge (4.1/5, 1500 reviews) depends on your needs. Ally Invest: US online broker with commission-free trading and integrated banking. Merrill Edge: Online broker by Bank of America with integrated banking.

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