Ally Invest

4(1100)

SEC/FINRA

Fidelity

4.6(2400)

SEC/FINRA

Ally Invest vs Fidelity

Head-to-Head Comparison 2026

Our Verdict

Fidelity has a higher rating of 4.6/5 compared to Ally Invest (4/5). Fidelity has been in the market since 1946, making it the more experienced provider.

Comparison Table

Criteria	Ally Invest	Fidelity
Rating	4/5 (1100 reviews)	4.6/5 (2400 reviews)✓
Regulation	SEC/FINRA	SEC/FINRA
Fees	$0 commission on stocks and ETFs, options $0.50 per contract	$0 commission on stocks and ETFs, options $0.65 per contract
Min. Deposit	0 $	0 $
Instruments	Stocks, ETFs, Options, Bonds, Mutual Funds, Forex	Stocks, ETFs, Options, Bonds, Mutual Funds, CDs
Platforms	Ally Invest Web, Ally Invest App	Fidelity Web, Active Trader Pro, Fidelity App
Options Trading	Yes, options from $0.50 per contract	Yes, US options from $0.65 per contract
Founded	2005	1946
Headquarters	Charlotte	Boston

Detailed Comparison

Fee Comparison

Ally Invest: $0 commission on stocks and ETFs, options $0.50 per contract. Minimum deposit: 0 $.

Fidelity: $0 commission on stocks and ETFs, options $0.65 per contract. Minimum deposit: 0 $.

Product Range

Ally Invest (6 categories)

StocksETFsOptionsBondsMutual FundsForex

Fidelity (6 categories)

StocksETFsOptionsBondsMutual FundsCDs

Trading Platforms

Ally Invest

Ally Invest Web
Ally Invest App

Fidelity

Fidelity Web
Active Trader Pro
Fidelity App

Regulation & Security

Ally Invest is regulated by SEC/FINRA (HQ: Charlotte).

Fidelity is regulated by SEC/FINRA (HQ: Boston).

Who Is It For?

Ally Invest

US online broker with commission-free trading and integrated banking

✓ Commission-free stock and ETF trading

✓ Low options fees ($0.50 per contract)

✓ Integrated banking with savings account

✗ Only available for US customers

✗ Fewer research tools than Fidelity or Schwab

Fidelity

One of the largest and most trusted US brokers with comprehensive services

✓ Commission-free stock and ETF trading

✓ Excellent research and educational resources

✓ Huge fund selection including proprietary index funds

✗ Only available for US customers

✗ International stocks limited availability

Frequently Asked Questions

Is Ally Invest or Fidelity cheaper?

Ally Invest charges $0 commission on stocks and ETFs, options $0.50 per contract. Fidelity charges $0 commission on stocks and ETFs, options $0.65 per contract. The minimum deposit is 0 $ at Ally Invest and 0 $ at Fidelity.

Which broker offers more products: Ally Invest or Fidelity?

Ally Invest offers Stocks, ETFs, Options, Bonds, Mutual Funds, Forex. Fidelity offers Stocks, ETFs, Options, Bonds, Mutual Funds, CDs.

Which broker is better regulated?

Ally Invest is regulated by SEC/FINRA. Fidelity is regulated by SEC/FINRA.

Is Ally Invest or Fidelity better for beginners?

Ally Invest has a minimum deposit of 0 $ and offers Ally Invest Web, Ally Invest App as platforms. Fidelity has a minimum deposit of 0 $ and offers Fidelity Web, Active Trader Pro, Fidelity App. Ally Invest has the lower entry barrier.

Ally Invest vs Fidelity: Which broker is better overall?

The choice between Ally Invest (4/5, 1100 reviews) and Fidelity (4.6/5, 2400 reviews) depends on your needs. Ally Invest: US online broker with commission-free trading and integrated banking. Fidelity: One of the largest and most trusted US brokers with comprehensive services.

Ally Invest

US online broker with commission-free trading and integrated banking

Open Account →

From 0 $ min. deposit

Fidelity

One of the largest and most trusted US brokers with comprehensive services

Open Account →

From 0 $ min. deposit

Ally Invest read review →Fidelity read review →