Ally Invest$0 commission on stocks and ETFs, options $0.50 per contract
- Published fee
- $0 commission on stocks and ETFs, options $0.50 per contract
- Minimum deposit
- 0 $
Broker comparison
Ally Invest vs.
Fidelity
Which broker fits your needs?
Platforms, products and fees side by side.
Checked on 22 October 2026
See comparisonAlly Invest
FidelityVS
Summary
Your goal decides
Fidelity has a higher rating of 4.6/5 compared to Ally Invest (4/5). Oversight: Ally Invest: SEC/FINRA; Fidelity: SEC/FINRA. Ally Invest: Yes, options from $0.50 per contract. Fidelity: Yes, US options from $0.65 per contract. Fidelity has been in the market since 1946, making it the more experienced provider. Execution speed: Ally Invest ~40 ms (Smart Order Routing, integrated Ally Bank), Fidelity ~25 ms (Smart Order Router, high price improvement rate).
Ally InvestUS online broker with commission-free trading and integrated banking
FidelityOne of the largest and most trusted US brokers with comprehensive services
At a glance
The key differences
| Criterion | Ally Invest | Fidelity |
|---|---|---|
| Platforms | Ally Invest Web, Ally Invest App | Fidelity Web, Active Trader Pro, Fidelity App |
| Product types | Stocks, ETFs, Options, Bonds, Mutual Funds, Forex | Stocks, ETFs, Options, Bonds, Mutual Funds, CDs |
| Options trading | Yes, options from $0.50 per contract | Yes, US options from $0.65 per contract |
| Fee model | $0 commission on stocks and ETFs, options $0.50 per contract | $0 commission on stocks and ETFs, options $0.65 per contract |
| Minimum deposit | 0 $ | 0 $ |
| Regulation | SEC/FINRA | SEC/FINRA |
| More information | Details | Details |
Platforms
Ally Invest
Ally Invest Web, Ally Invest App
Fidelity
Fidelity Web, Active Trader Pro, Fidelity App
Product types
Ally Invest
Stocks, ETFs, Options, Bonds, Mutual Funds, Forex
Fidelity
Stocks, ETFs, Options, Bonds, Mutual Funds, CDs
Options trading
Ally Invest
Yes, options from $0.50 per contract
Fidelity
Yes, US options from $0.65 per contract
Fee model
Ally Invest
$0 commission on stocks and ETFs, options $0.50 per contract
Fidelity
$0 commission on stocks and ETFs, options $0.65 per contract
Minimum deposit
Ally Invest
0 $
Fidelity
0 $
Regulation
Ally Invest
SEC/FINRA
Fidelity
SEC/FINRA
Product access and costs depend on market, account and permissions.
Detailed comparison
Comparing fees
Compare total costs, not just the order fee.
Ally InvestFidelity$0 commission on stocks and ETFs, options $0.65 per contract
- Published fee
- $0 commission on stocks and ETFs, options $0.65 per contract
- Minimum deposit
- 0 $
The relevant costs depend on market, currency, order size and trading style.
Worked out
What does it actually cost?
Typical months at Ally Invest and Fidelity, priced from their published fee schedules. Spreads, FX and exchange fees come on top depending on the venue.
| Scenario | Ally Invest | Fidelity |
|---|---|---|
| ETF savings plan, ≈ €200 a month | US$0$0 online ETF commission (≈ $230 buy); $0 × 1 | US$0$0 online ETF commission (≈ $230 buy); $0 × 1 |
| 10 stock buys of ≈ €1,000 a month | US$0$0 online US stock commission × 10 orders | US$0$0 online US stock commission × 10 orders |
| 10 US option contracts a month | US$5$0 commission + $0.50 per contract × 10 | US$6.50$0.65 per contract × 10 |
| One BTC purchase of ≈ €1,000 | —Crypto trading not offered | US$11.501% trading fee (Fidelity Crypto) × $1,150 |
| Custody and account fee per year | US$0No account or inactivity fee on the fee schedule | US$0$0 for standard account services per fee page |
Checked on 22 October 2026. Prices can change; the current fee schedule is what counts. Sources: ally.com · fidelity.com · fidelity.com
Execution quality
Order type, venue and liquidity affect execution.
Ally InvestCheck the provider’s execution policy and available order types for your account.
Provider informationFidelityCheck the provider’s execution policy and available order types for your account.
Provider informationProduct range
Ally InvestStocksETFsOptionsBondsMutual FundsForex
FidelityStocksETFsOptionsBondsMutual FundsCDs
Categories come from broker profiles. Check specific markets and permissions before deciding.
Trading platforms
Ally InvestAlly Invest Web · Ally Invest App
Ally Invest offers trading through Ally Invest Web and the Ally Invest App. The web platform provides order placement, portfolio overview, charting tools, and access to stock, options, and Forex trading in a unified interface. The mobile app enables trading and account management on the go with integration to the Ally Bank savings account. Both platforms are clearly designed but offer fewer advanced analysis tools than platforms from Fidelity or E*TRADE.
Explore platformFidelityFidelity Web · Active Trader Pro · Fidelity App
Fidelity offers three trading platforms: Fidelity Web, Active Trader Pro, and the Fidelity App. The web platform provides comprehensive research tools, screening functions, and educational resources. Active Trader Pro is a desktop platform for active traders with real-time data, advanced charts, options analysis, and customizable layouts. The mobile app offers quick access to all account features and trading options with an intuitive user interface.
Explore platformAlly Invest
Ally Invest Securities LLC (clearing: Apex Clearing)
- Supervisor
- SEC / FINRA
Fidelity
Fidelity Brokerage Services LLC (crypto: Fidelity Digital Assets)
- Supervisor
- SEC / FINRA
Regulation does not protect against market losses. What counts is the entity you sign the contract with.
Your investor profile
Who might it suit?
Ally InvestUS online broker with commission-free trading and integrated banking
- Commission-free stock and ETF trading
- Low options fees ($0.50 per contract)
- Integrated banking with savings account
- Only available for US customers
- Fewer research tools than Fidelity or Schwab
FidelityOne of the largest and most trusted US brokers with comprehensive services
- Commission-free stock and ETF trading
- Excellent research and educational resources
- Huge fund selection including proprietary index funds
- Only available for US customers
- International stocks limited availability
Find the broker that fits
Ally Invest oder Fidelity?
Side by side. Decided with knowledge.
See the differences that matter, and the Academy lessons that explain them.
VS
- Fees
- Platform
- Regulation
- Matching lessons
Two brokers. Many options. Your call.
Ally Invest and Fidelity do not earn the same way
The table shows what they cost. These lessons show how they earn, which is what the difference is made of.
Your questions
Frequently asked questions
How do fees differ between Ally Invest and Fidelity?
Ally Invest: $0 commission on stocks and ETFs, options $0.50 per contract. Fidelity: $0 commission on stocks and ETFs, options $0.65 per contract. Compare total costs for the specific market, product, currency and order size in the current fee schedule.
Which broker offers more products: Ally Invest or Fidelity?
Ally Invest offers Stocks, ETFs, Options, Bonds, Mutual Funds, Forex. Fidelity offers Stocks, ETFs, Options, Bonds, Mutual Funds, CDs.
How are Ally Invest and Fidelity regulated?
The broker profiles list SEC/FINRA for Ally Invest and SEC/FINRA for Fidelity. Your account's contracting entity determines the applicable oversight and protection rules; check its current disclosures.
Is Ally Invest or Fidelity better for beginners?
Ally Invest lists a 0 $ minimum deposit and offers Ally Invest Web, Ally Invest App. Fidelity lists 0 $ and offers Fidelity Web, Active Trader Pro, Fidelity App. Compare usability, available products and costs for your intended use.
Ally Invest vs Fidelity: Which broker is better overall?
The choice between Ally Invest (4/5, 1100 reviews) and Fidelity (4.6/5, 2400 reviews) depends on your needs. Ally Invest: US online broker with commission-free trading and integrated banking. Fidelity: One of the largest and most trusted US brokers with comprehensive services.
Your next step
Your next step
Ally InvestUS online broker with commission-free trading and integrated banking
Open accountRead reviewFidelityOne of the largest and most trusted US brokers with comprehensive services
Open accountRead reviewKeep learning
Before you pick a broker
The guides worth reading before your first trade, whichever of the two you choose.