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AJ Bell

4.2(1.100 reviews)

UK investment broker with low costs and broad fund offering

FCA RegulatedSince 1995
84
Trust Score
Very Good
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* External link. BeInOptions receives no compensation from this broker. All information is for educational purposes only and does not constitute investment advice.

0 £
Min. Deposit
5
Instruments
FCA
Regulation
2
Platforms

Key Features

Stocks

Stocks trading available

ETFs

ETFs trading available

Funds

Funds trading available

Bonds

Bonds trading available

Investment Trusts

Investment Trusts trading available

AJ Bell App

Trading Platform

AJ Bell Web

Trading Platform

Advantages

  • Low trading fees for frequent trading
  • Publicly traded company (FTSE 250)
  • Wide selection of funds and ETFs
  • ISA and SIPP accounts available

Disadvantages

  • Custody fee on fund holdings
  • Platform less modern than neobrokers

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* External link. BeInOptions receives no compensation from this broker. All information is for educational purposes only and does not constitute investment advice.

About AJ Bell

AJ Bell is a UK investment broker founded in Manchester in 1995, regulated by the FCA and listed in the FTSE 250 Index. With over 500,000 customers and assets under management exceeding £80 billion, AJ Bell is one of the largest investment platforms in the United Kingdom. The offering includes stocks, ETFs, funds, bonds, and investment trusts. AJ Bell positions itself as a more cost-effective alternative to Hargreaves Lansdown, offering lower trading fees, particularly for frequent traders. From the 11th trade per month, the fee drops from £5 to £3.50. The 0.25% custody fee is capped, making it particularly attractive for larger portfolios. ISA and SIPP accounts are available. AJ Bell is suited for UK investors seeking a solid, cost-effective investment platform with good fund selection. The platform offers a good compromise between affordable neobrokers and the premium services of Hargreaves Lansdown.

AJ Bell FAQ

How does AJ Bell differ from Hargreaves Lansdown?
AJ Bell offers lower trading fees (£5 vs £11.95 per trade) and a capped custody fee. HL, however, has more comprehensive research tools and the Wealth Shortlist. AJ Bell is the more cost-effective option, while HL offers more service.
Does AJ Bell offer a SIPP account?
Yes, AJ Bell offers a SIPP (Self-Invested Personal Pension) with a wide range of investment options. SIPP fees are competitive and the custody fee is capped at a maximum of £3.50 per month.
Are there discounts for frequent traders on AJ Bell?
Yes, from the 11th trade in a month, the trading fee drops from £5 to £3.50 per trade. For active traders, this can represent a significant cost saving.
Is AJ Bell suitable for small portfolios?
Yes, AJ Bell has no minimum deposit and the 0.25% percentage custody fee is particularly fair for smaller portfolios. For very small amounts, however, neobrokers without custody fees might be cheaper.
Strategies × Top Stocks

Popular Strategies to Try

Concrete example trades you can replicate after opening your account at AJ Bell.

Tesla logo
Long Straddle
TSLA

Long Straddle · Tesla

Tesla Inc.

Highly volatile — no clear direction · highly volatile mover

IV 5095%View example trade
NVIDIA logo
Long Straddle
NVDA

Long Straddle · NVIDIA

NVIDIA Corporation

Highly volatile — no clear direction · volatile stock

IV 4080%View example trade
Apple logo
Covered Call
AAPL

Covered Call · Apple

Apple Inc.

Neutral to mildly bullish · calm stock

IV 2032%View example trade
SAP logo
Covered Call
SAP

Covered Call · SAP

SAP SE

Neutral to mildly bullish · calm stock

IV 1830%View example trade
Amazon logo
Cash-Secured Put
AMZN

Cash-Secured Put · Amazon

Amazon.com Inc.

Neutral to mildly bullish · medium-volatility stock

IV 2542%View example trade
S&P 500 ETF logo
Iron Condor
SPY

Iron Condor · S&P 500 ETF

SPDR S&P 500 ETF

Neutral / Sideways · calm stock

IV 1222%View example trade
Nasdaq-100 ETF logo
Iron Condor
QQQ

Iron Condor · Nasdaq-100 ETF

Invesco QQQ ETF (Nasdaq-100)

Neutral / Sideways · calm stock

IV 1628%View example trade
Palantir logo
Bull Call Spread
PLTR

Bull Call Spread · Palantir

Palantir Technologies Inc.

Bullish · highly volatile mover

IV 5590%View example trade
MicroStrategy logo
Bull Call Spread
MSTR

Bull Call Spread · MicroStrategy

MicroStrategy Inc.

Bullish · highly volatile mover

IV 85160%View example trade
Coinbase logo
Bear Put Spread
COIN

Bear Put Spread · Coinbase

Coinbase Global Inc.

Bearish · highly volatile mover

IV 65120%View example trade
Microsoft logo
Butterfly Strategy
MSFT

Butterfly Strategy · Microsoft

Microsoft Corporation

Neutral — stock expected to stay near the center strike · calm stock

IV 1830%View example trade
NVIDIA logo
Bull Call Spread
NVDA

Bull Call Spread · NVIDIA

NVIDIA Corporation

Bullish · volatile stock

IV 4080%View example trade